So what is Movement all about?
of efficient journeys that repay attention and prioritise the real-life needs of people
to transform business performance by bringing
more value to audiences
that engages audiences on and off their screens and is respectful to the time they spend with brands
that's reliable and resourceful, making best use of mediums that work for the audience
Attention is fundamental to wellbeing but it is finite.
Yet, today's attention economy is driven by principles of interruption, distraction and coercion. It feeds on your gaze being fixed downwards to the glow of a screen.
The more we need digital in our lives, the more we need to protect attention, not pummel it.
It’s time to
Repay, Reward and Respect consumer attention in digital.
We call this approach
Think Heads Up.
It's what we do for some of the world's biggest brands.