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How can you inject new life into a tired classic to engage a new generation?

Iconic puzzle toy and design classic Rubik’s was losing relevancy with teens and asked Movement to rebrand & develop a new creative platform to reach a new generation.

Solution

We developed a meaningful approach, positioning the Rubik’s Cube as a tool to empower a generation who are aware they need to be the problem solvers of the future.

Our “Adventure Every Turn” campaign took a minimalist, instantly recognisable approach created from design cues of the cube to create a brand book, an influencer toolkit, digital and social content assets (organic and paid), injecting vitality and life into a classic.

Results

  • 70% increase in new followers
  • Increased .com traffic +289%
  • #AdventureEveryTurn drove 9.5M views
  • Solve Stories drove over 4.2M impressions, 2.2M reach & generated 9.5k clicks to Rubik’s Solve Guides
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