How can you inject new life into a tired classic to engage a new generation?
Iconic puzzle toy and design classic Rubik’s was losing relevancy with teens and asked Movement to rebrand & develop a new creative platform to reach a new generation.
We developed a meaningful approach, positioning the Rubik’s Cube as a tool to empower a generation who are aware they need to be the problem solvers of the future.
Our “Adventure Every Turn” campaign took a minimalist, instantly recognisable approach created from design cues of the cube to create a brand book, an influencer toolkit, digital and social content assets (organic and paid), injecting vitality and life into a classic.
- 70% increase in new followers
- Increased .com traffic +289%
- #AdventureEveryTurn drove 9.5M views
- Solve Stories drove over 4.2M impressions, 2.2M reach & generated 9.5k clicks to Rubik’s Solve Guides