How can digital add value to B2B customer engagement and stimulate sales?

In partnership with The Coca-Cola Company and Coca-Cola Europacific Partners, we developed a utility for independent bar owners to support the sale of Coca-Cola mixers products.

Solution

The Mixers x The Coca-Cola Company web platform demonstrates the mixers portfolio range and perfect mixed drinks that can be made using it. It also enables bars to create their own free, printed menus and have them delivered directly to their door. With thousands of customisable design options to choose from, bars can create personalised menus featuring all their favourite drinks to help them increase sales.

Results

Launched in October 2021, over 1000 bar owners have already been using the platform to perfect their drinks pairings and create personalised menus. With lots of feature additions coming in 2022, the Mixers x The Coca-Cola Company platform will continue to support bar owners for years to come. < View all case studies