coke-christmas-header-2020.png

Coca-Cola:

Christmas 2020

To help people be present with their loved ones at Christmas, during the most testing of years, we created a digital experience that encouraged them to gift themselves.

Horizontal_Book_Mockup_2_v.0.2.png

Full user experience definition for an interactive digital calendar using Coca-Cola’s AEM platform.

31 content experiences that changed throughout December enabled people to give the most magical gift this Christmas, even if they couldn’t physically be present with their loved ones. We also created social edits of the new Christmas TV advert, directed by Oscar winning director Taika Waititi.

1-mum-illustrative_KO_Christmas_2020_v.0
2-wierd-with-you.gif
3-my-bestie.gif

Animations with roulette mechanic encouraging people to pledge their time to benefit someone else. 

Bespoke Illustrations for use across digital content that were based on the Coca-Cola Christmas VIS.

LENS_2_Wait_To_Wear_Our_Matching_v.0.1.g
LENS_1_Giving_you_bottomless_positivity_
LENS_5_Hustle_to_be_nan_preview_v.0.1.gi

Instagram AR lenses using bespoke illustrations and the roulette mechanic.

Generic_cinnamon_1_KO_Christmas_2020_v.0
Generic_cinnamon_2_KO_Christmas_2020_v.0

Social content for the limited edition festive Coca-Cola Cinnamon product.