Halloween 2019: Too Dark

2019's Halloween activation was Fanta's biggest yet. Supported by OOH / DOOH, we launched a new product – Fanta Dark, and provoked the audience to question if Fanta had gone 'Too Dark' with its Halloween activity this year. Snapchat lenses unlocked from packs were supported by Instagram content and a retargeting campaign that intentionally stalked teens across different platforms to create the most provocative Fanta Halloween activation yet.

Results

57

SECONDS SNAPCHAT LENS' AVERAGE PLAYTIME

1ST

WORLD’S FIRST ON-PACK SNAPCHAT MARKER LENS

DOUBLE

DIGIT Y-O-Y SALES INCREASE FOR HALLOWEEN PERIOD