Fanta

We’ve worked with Fanta since 2016 on their global rebrand to help them establish a credible role within teen culture. By launching the Fanta x You creative platform, we've propagated the teen and brand collaboration message and created digital experiences that put it into practice - from an AI powered bot that sings about what it sees in your Instagram pics, an Influencer-led flavour election run entirely on Instagram, to teen-made OOH created entirely on Snapchat.

 

We’ve also helped Fanta own the teen cultural occasion of Halloween, featuring the world’s first daily-changing Snapchat lenses unlocked from packs to the launch of a new product, Fanta Dark Orange - delivering double-digit sales growth in the process.