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Fanta Social Always-On

We’ve worked with Fanta as part of their global rebrand to establish a credible role within teen culture since 2016. The Fanta x You creative platform champions teen co-creation, and as part of this we’ve led their always-on social activity across Instagram and Snapchat in Western Europe. Content uses an intentionally lo-fi and DIY aesthetic to ensure maximum authenticity to the audience.  

Results

+54%

BRAND RELEVANCE SCORE (16-19 YR IN WESTERN EUROPE)

+59%

BRAND PERSUASION SCORE (16-19 YR IN WESTERN EUROPE) INCREASE