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Halloween 2018: Transformation

Building on the foundations set in 2017, a new creative idea of Transformation underpinned everything, shapeshifting teens into creatures that could get to Fanta easier!

 

Exclusive Snapchat content unlocked from limited edition packs was at the heart of the activity once again, surpassing the results set in the previous year.

Results

17 YEARS

CUMULATIVE SNAPCHAT LENS’ USAGE 

DOUBLE

DIGIT Y-O-Y SALES INCREASE FOR HALLOWEEN PERIOD