Green Man Gaming

We worked with Green Man Gaming, an online retailer of PC game download keys, to identify, ideate and fix sub-optimal user experiences within the mobile version of their website.


Initial UX teardown of primary user flows, combined with detailed analysis of the site analytics helped to identify potential problem areas


Utilising design thinking processes, we identified three priority areas that needed attention. We then rapidly ideated solutions, built prototypes and tested them using surveys and focus groups.

Once happy with the approach, we defined the information and interaction design in consultation with GMG's in-house engineering team. This collaborative approach was essential given the responsive nature of the GMG website, as was ensuring that there was a distinction made between service-level and mobile experience recommendations.


Throughout the implementation phase we created wireframes and interactive prototypes, both for testing purposes and as detailed guides for development