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Halloween 2017: Distort reality

We started helping Fanta to own the key teen cultural occasion Halloween in 2017. Fronted by ltd edition packs from Graphic artist Noma Bar that unlocked exclusive daily-changing Snapchat lenses, we positioned Fanta as a catalyst for teen experimentation.

 

A suite of digital and social content helped create desire for the packs and content they unlocked and propagate the message that Fanta equals Halloween.

Results

1.1m

SNAPCODE SCANS

127m

SNAPCHAT IMPRESSIONS

DOUBLE

DIGIT Y-O-Y SALES INCREASE FOR HALLOWEEN PERIOD