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Viva La Vitalite

We’ve worked with Saputo Dairy since 2019 on their Vitalite brand to establish the creative platform Viva la Vitalite that celebrates the joy of living a dairy-free lifestyle across social platforms.

 

This has helped to position Vitalite as the UK’s #1 dairy free spread, outselling the nearest competitor by 2:1. Exclusive Snapchat content unlocked from limited edition packs was at the heart of the activity once again, surpassing the results set in the previous year.

Results

41m

SOCIAL IMPRESSIONS

1.8m

COMPLETED VIDEO VIEWS